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MTV Has Been Studying YOU

by David Aragon

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MTV and The Associated Press have collaborated for a new study that gauged this generation’s happiness. Here’s what they found:

Overall the study shows that young people (13-24) today are generally very happy, optimistic about the future and have goals in place to achieve a happier tomorrow.

Wondering how MTV fits into all of these academic findings?

Listen to this jabber:

MTV has an esteemed research pedigree and this study is part of the network’s ongoing commitment to maintaining an unparalleled understanding of the youth audience

This is all code, of course, for “MTV wanted to better understand youth so that they could better advertise to kids.” Yes, this research will most likely give advertisement execs better ideas for tapping into today’s market. Hopefully this translates to more seasons of “The Hills”!!

Read the whole study here.

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Posted in Announcements, The Hills, mtv on August 23rd, 2007

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