Taco Bell to Send Viewers to the VMAs
Saturday, July 21st, 2007
Yo quiero Taco Bell (this post is going to make me so hungry). Anyway, Taco Bell is sponsoring a contest where viewers can create digital commercials and try to win a 30-second spot during the VMAs. Contestants must create a digitally animated character of themselves, an “avatar,” and produce a creative, persuasive, and tantalizing Taco Bell commercial. Here’s the official word:
“Our 18- to 24-year-old customers are all about creating their own videos and content online, and this consumer-generated ‘avatarsment’ gives us an opportunity to think outside the bun while getting them inside our ads,” said Bob Fulmer, interim chief marketing officer of Taco Bell Corp. “And if starring in a television commercial weren’t enough, who wouldn’t want to debut their 3D animated talking avatar in front of millions of viewers during MTV’s highest-rated music awards show, the VMAs?”
ON THE NET
To audition or to see rules, log on to www.tacobell.com by Sunday.
Using Gizmoz.com’s photorealistic avatars, consumers can audition for the Taco Bell TV Me! search by uploading a digital photograph. In less than a minute, their 3D lifelike head and personalized body is automatically created.
I’m sure the talented WatchingMTV.com readers would do great at this contest–click here to read the full article and get all the entry guidelines. I’m off to get a burrito supreme.
